Hello, my name is Valeriia, and

I translate user needs to business opportunities using design thinking tools

Now I am leading feature design for DDoS & IP management products

Case studies

Helping new flood sensor customers plug into real time flood monitoring software.

70 hours of training in 20 minutes of onboarding

Helping new flood sensor customers plug into real time flood monitoring software.

Feature planning
User interviews
Design sprint
Strategic launch of single sign-on to facilitate growth and acquisition.

Unified hub for water quality products

Strategic launch of single sign-on to facilitate growth and acquisition.

Stakeholder Interviews
Product planning
UX/UI
Inspired by Mobility as a Service at the Audi RED x BIMM Hackathon.

Elevating shared mobility passenger experience

Inspired by Mobility as a Service at the Audi RED x BIMM Hackathon.

Market research
Design exercise
Hackathon winner
A web platform for community building and waste reduction

Green Committee Connect - revolutionizing sustainable living

A web platform for community building and waste reduction

Quantitative research
Information architecture
Web design

Key practices

1

Workflow driven design approach

User interviews and quantitative research is the most valuable when embedded at many stages of product discovery phase.

I always bring findings back to the execution team to grow their knowledge of a product and customer.

2

Less handoff documentation, more collaboration

Tight collaboration with engineering helps me make accurate timeline estimates.

Fluid product roadmap is an artifact of constant improvement.

3

Deliver short term while playing long term

Product strategy informs short term product goals and engineering focus.

Planning for tech debt housekeeping as a part of a delivery can save $$$ developing future projects.

Valeriia Zub